Always On Liquid Lipstick was the first Smashbox product infused with Primer Oil Complex including jojoba, apricot kernel and sunflower for comfortable long wear. All products in the portfolio are now infused with primer for smoothing and blurring, long wear, and/or hydration and plumping.

SMASHBOX INTRODUCED THE FIRST-EVER 3D PRINTED LIPSTICK TO SAMPLE THE BE LEGENDARY LIPSTICK FORMULA WITH CUSTOMIZED DESIGNS. I WAS THE BRAND CHAMPION TO HELP EXECUTE THE VISIONARY IDEA OF R&D CHEMIST, TIM GRAY.

I went to Japan to develop shade extensions for the leading liquid eyeliner in the beauty industry, Stila Stay All Day Liquid Eyeliner. The shade development was related to the internal mechanisms in the component that allow dyes and pigments to flow through the systems. Many Brands have subsequently launched these shades because they are stable.

A skin tint, moisturizer, primer, and SPF in one delivers efficacious skin care ingredients with coverage that lasts in an inclusive shade range.

New Smashbox Primers are skin care and makeup primers in one. The innovative silkscreen complex creates a lightweight, breathable barrier to defend the skin against environmental aggressors like pollution and blue light. Hyaluronic acid hydrates. Probiotic extract provide barrier protection. Algae calms and soothes. Vitamins nourish and provide antioxidant protection. Each primer addresses a skin concern and can be worn alone or with makeup.

Stila Cherry Lip and Cheek stain was inspired by the cherry trees surrounding my Mother’s home. The product was infused with cherry to create sheer, long lasting stain for lips and cheeks and provide antioxidants that are good for your skin.

The package is stila’s iconic flow through pen developed at the inception of the brand with illustration by Caitlin Dinkins.

Each season a new Stila Lip and Cheek Stain was launched with a superfruit infusion and relative shade to create sheer, long lasting stain for lips and cheeks and provide antioxidants that are good for your skin including: yumberry, pomegranate, cherry, acai, raspberry, mango and coconut.

The package is Stila’s iconic flow through pen developed at the inception of the brand with fruit illustration by the original Stila Creative Director, Rodney Kizziah.

PRIMERIZER = PRIMER + MOISTURIZER WITH HYALURONIC ACID & NIACINAMIDE. THE MOST AMOUNT OF HYDRATION IN THE THINNEST TEXTURE POSSIBLE TO PRIME YOUR SKIN FOR MAKEUP.

Stila Lip Vinyl has maxed out shine and color for a lacquered lip look. The product is infused with rhodiola rosea to enhance your mood.

THE INSTRUCTIONAL TALKING SMOKY EYE PALETTE PROVIDES AUDIO AND VISUAL DEMONSTRATION OF THE SMOKY EYE MAKEUP APPLICATION TECHNIQUES FROM A VIRTUAL, PROFESSIONAL, MAKEUP ARTIST. LISTEN TO STEP BY STEP AUDIO INSTRUCTION FROM AN ELECTRONIC VOICE MODULE AFTER PUSHING A BUTTON. A LENTICULAR LABEL ON THE LID OF THE COMPACT SHOWS STEP-BY-STEP VISUAL PLACEMENT OF THE EYE SHADOW.

I WAS CHALLENGED BY THE SEPHORA CEO TO CREATE A FUTURISTIC COSMETIC PRODUCT. AT THE TIME, THE #1 MOST ASKED QUESTION AT SEPHORA WAS “HOW DO I ACHIEVE A SMOKY EYE LOOK?” SO I CREATED THE PALETTE TO SOLVE THE CONSUMER NEED.

COMPACTS WERE CREATED WITH THE INSTRUCTIONS IN INTERNATIONAL LANGUAGE INCLUDING FRENCH, GREEK AND KOREAN.

THE PACKAGE EXPANDED INTO A TEACHING PALETTE FRANCHISE INCLUDING THE FOLLOWING MAKEUP APPLICATION TECHNIQUES: PERFECT CAT EYE, PERFECT POUT, DAY TO NIGHT, LOVELY EYE, AND NAVY, BROWN AND GREEN SMOKY EYE.

A PALETTE WAS CREATED TO CELEBRATE BARBIE’S 50TH BIRTHDAY.

THE COMPACT IS PATENT PENDING AND RECEIVED SEVERAL AWARDS.

THE INSTRUCTIONAL TALKING SMOKY EYE PALETTE PROVIDES AUDIO AND VISUAL DEMONSTRATION OF THE SMOKY EYE MAKEUP APPLICATION TECHNIQUES FROM A VIRTUAL, PROFESSIONAL, MAKEUP ARTIST. LISTEN TO STEP BY STEP AUDIO INSTRUCTION FROM AN ELECTRONIC VOICE MODULE AFTER PUSHING A BUTTON. A LENTICULAR LABEL ON THE LID OF THE COMPACT SHOWS STEP-BY-STEP VISUAL PLACEMENT OF THE EYE SHADOW.

THE COMPACT WAS CREATED BECAUSE THE #1 MOST ASKED QUESTION AT SEPHORA WAS “HOW DO I ACHIEVE A SMOKY EYE LOOK?”

INTERNATIONAL LANGUAGE PALETTES WERE CREATED IN FRENCH, GREEK AND KOREAN.

THE PACKAGE EXPANDED INTO A FRANCHISE TEACHING SEVERAL OTHER MAKEUP APPLICATION TECHNIQUES INCLUDING THE PERFECT CAT EYE, PERFECT POUT AND DAY TO NIGHT LOOKS.

A PALETTE WAS CREATED TO CELEBRATE BARBIE’S 50TH BIRTHDAY.

THE COMPACT IS PATENT PENDING AND RECEIVED SEVERAL AWARDS.